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Strategic management is often described as involving two major processes: formulation and implementation of strategy. In other words, strategic planning happens around the strategic thinking or strategy making activity. Strategic planning may also refer to control mechanisms used to implement the strategy once it is determined. Strategic planning is analytical in nature and refers to formalized procedures to produce the data and analyses used as inputs for strategic thinking, which synthesizes the data resulting in the strategy. Strategic management involves the related concepts of strategic planning and strategic thinking. Strategy is defined as "the determination of the basic long-term goals of an enterprise, and the adoption of courses of action and the allocation of resources necessary for carrying out these goals." Strategies are established to set direction, focus effort, define or clarify the organization, and provide consistency or guidance in response to the environment. Strategic management processes and activities 12 Other influences on business strategy.11.5 Information- and technology-driven strategy.7.3 Internet and information availability.5.3 Measuring and controlling implementation.3.5 Industry structure and profitability.
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making trade-offs by choosing "what not to do".creating a " unique and valuable position".Michael Porter identifies three principles underlying strategy: Strategic management is not static in nature the models often include a feedback loop to monitor execution and to inform the next round of planning. Academics and practicing managers have developed numerous models and frameworks to assist in strategic decision-making in the context of complex environments and competitive dynamics. Strategic management provides overall direction to an enterprise and involves specifying the organization's objectives, developing policies and plans to achieve those objectives, and then allocating resources to implement the plans. In the field of management, strategic management involves the formulation and implementation of the major goals and initiatives taken by an organization's managers on behalf of stakeholders, based on consideration of resources and an assessment of the internal and external environments in which the organization operates.
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